Market analysis: hardware tools demand to soar
Time:2011-04-26 09:57:51 Hits:1958
Regardless of the global market, or in the Chinese market, hand tool applications is wide, demand is big beyond imagination, hand tools is also widely used in the automotive repair industry. In recent years the car retains the quantity increases rapidly, especially automotive repair automotive aftermarket market gradually warming up. Data shows, Chinese car retains the quantity, already broke through 35000000, among them car breaks through 18000000, in the latest 4 years accounted for 60% of the new car.
In general, automotive after-sales service for use in a vehicle for 4 to 9 years between the market is the largest, in accordance with the general view on international, the car market after the profits generated by the relative before the market comparison, the ratio is about 7: 3, in the automobile industry chain, after the market profit is generated at least more than before the market more than doubled.
Profit from sale, mature foreign auto market, 50% to 60% of the profit is in the service field generated in. China's auto market after the service will show geometrical class blowout, by inference 2011 the market size will reach 350000000000 yuan. While the global hand tools will also be greatly increased demand, some developed countries to the manual tool needs every year will be more than 10% speed increase.
In this regard, China hardware tools in the face of the rapidly growing market, want to seize opportunity, quickly occupied or expand the market, the following points should be paid attention to.
A clear development focus, promote the transformation and upgrading of industrial structure
Develop electric tools, hand tools, measuring, range finder, pneumatic tools, garden tools, desktop tool, focusing on the development of high-grade refined combination of tools, auto tools, construction hardware, kitchen tools and other products, accelerate the formation of many varieties, many specifications, the series of core technology with independent intellectual property rights and product.
Enhance own innovation especially the technological innovation ability
Speed up the establishment of the enterprise as the main body, combination of technological innovation system. The " Twelfth Five-Year Plan" period, the implementation of a number of major projects of technological innovation, encourage and help enterprises to strive for the national and provincial key technology innovation and industrialization of achievement of science and technology project.
Encourage domestic export balance, two markets simultaneously
Enterprises strengthen the independent innovation and brand circumstances, actively involved in the export, walking on two legs, two markets simultaneously. In the OEM production at the same time, accelerate the industry transformation and upgrading, improving quality, brand and famous brand, the export will play an important role in promoting. Two markets simultaneously, conduce to an enterprise steady sustained development.
The establishment of channels, brand promotion and maintenance
In a good product, quality guaranteed, appropriate brand promotion is particularly important, in the country to establish their own sales channels, through the agent carries on the market promotion, can also be associated with media cooperation, promotion of a lot of ways, this requires the company through their own efforts to dig the suitable way. The other is the after-sale protection. Many domestic enterprises after-sales service is not in place, or basically no after-sales service, we become a big soft costal region. The face of increasingly fierce market competition, if domestic enterprises unaware, will affect their long-term development, make the sale of good service is also important.